Today the English Institute of Sport has unveiled its new identity as the UK Sports Institute in a strategic move that will better represent the organisation’s role in the UK high-performance system.

Athletes should note that there will be no change to the services that the UK Sports Institute offers.

As the largest single provider of world-class sports science, medicine, technology, and engineering services to Olympic and Paralympic sports in the United Kingdom, the UK Sports Institute provides outstanding support that enables sports and athletes to excel and has played a crucial role in contributing to the success of thousands of athletes from Great Britain and Northern Ireland since its inception in 2002.

Over the last five Olympic and Paralympic cycles, the UK Sports Institute has evolved into an organisation that consistently performs at the highest level, providing support to athletes on World Class Programme from Northern Ireland, Scotland and Wales, as well as England. The UK Sports Institute is a much clearer and more accurate depiction of everything the organisation has and continues to deliver.

A new logo featuring a red, white, and blue colour palette has been developed to create better alignment with key stakeholders in the high-performance system. The UK Sports Institute 'Ribbon' symbolises the vital support that the Institute provides in enabling Olympic and Paralympic athletes from all corners of the home nations to achieve outstanding success.

UK Sports Institute CEO, Matt Archibald, is excited about the future for the organisation, saying: “Today is an historic day for our organisation as we become the UK Sports Institute. We are incredibly proud of everything we have achieved since the English Institute of Sport was launched in 2002.

“With a proven track record, we have earned the right to be considered alongside the likes of UK Sport, Team GB and ParalympicsGB, through a name that more accurately reflects who we are and what we do.

“We work with athletes that come from England, Northern Ireland, Scotland and Wales, and the programmes we work with are typically British, so we believe that this subtle but powerful change will enable athletes to better understand our role in the high-performance sector and the services that we provide as the UK Sports Institute.

“I’d to thank the other Home Countries Sports Institutes for their support throughout this process, as well as UK Sport, our Board and everyone who has played a role in making this long-term vision become a reality.”

The BEAA is proud to work closely with the UK Sports Institute on a range of topics, including mental health support. You can find out more about their work here.|https://britisheliteathletes.org/athlete-support/|

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